BROOKLYN ACADEMY OF MUSIC

In 2024 I came in as Head of Brand & Creative to solve a perception, positioning, and business challenge. I set out to solve this by developing a cohesive brand strategy to reignite BAM’s relevance through a refreshed identity,
a brand manifesto, a new visual language, & programming / curatorial strategy in order to rebuilt audience trust.

In Q2 (‘24) I developed a content strategy to rebuild BAM’s social presence, shifting from transactional posts to storytelling that grows our audience, strengthens brand relevance, & sparks deeper emotional connection with our community which has generated broader brand recognition and increase in sales and attendance this season.

In Q3 (‘24) I developed a live music strategy that repositions BAM as a home for
emerging sounds.

Aligning with Brooklyn’s creative pulse &
our institutional values, broadening our curatorial lens to spotlight next-gen artists, deepen cultural relevance, and rebuild trust with younger, diverse audiences.

Execution of the strategy resulted in a refreshed music programming vertical for BAM garnering over 75% increase in audience growth, reach and attendance.

In 2024 I was tasked with redefined BAM’s voice to reflect who we are not just what we do in Brooklyn’s spirit:

Bold, conversational, and purpose driven.

It now provokes, connects, and invites genuine community participation.