LUIS FELIPE FARFAN

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CREATIVE DIRECTOR • BRAND & CULTURE CONSULTANT

SELECT WORK 2009 - 2024

BRANDED CONTENT

Turning ideas into visual brand narratives that are authentic & connect with people worldwide.

"Brooklyn Academy of Music" text against a cloudy sky background.

BROOKLYN ACADEMY OF MUSIC

A cultural brand’s revival starts with clarity.
At BAM, we reshaped identity, rethought audience, & restored relevance through storytelling & design.

Sundance Film Festival 2022 Design Direction, posters line up, blue, red, and pink.

SUNDANCE FILM FESTIVAL
2019 - 2022

Building strong identities means combining strategic method with artistic instinct. A festival visual language balances institutional depth with creative energy, structure with soul.

Art and design direction, merging story, space, memory, & visual culture

IMMERSIVE EXPERIENCES

Techno Record Label, Jealous God, Pink rose with a bud on a black background, surrounded by white dots.

JEALOUS GOD

Art direction and brand positioning the influential, independent
& underground record label.

Samsung Galaxy Note and Gear smartwatch, pink phone case, hand with stylus.

SAMSUNG

Design system for Samsung’s flagship product line -
A category defining global launch.

"NTS" in bold white letters on black background

NTS RADIO

100 shows and counting - a magazine style radio talk show exploring music & mortality through rhythm and conversation with emerging artists & friends.

Book titled "COUPLES" on pink background, cover photo of a couple at a stadium.

LIMITED EDITIONS

Print projects for exhibits and art fairs exploring humanistic, cultural themes.

Silhouette of a LIARS frontman singing into a microphone under pink stage lights.

PHOTOGRAPHY

Select editorial photography projects exploring the intersection of music, emotional states & overlooked
moments of beauty.